Site, Apps & Email Projects
Project: Sales Cloud Trail Map Site
Salesforce | Event Demo Site
Using gamification-centered design to engage the Dreamforce demo user to quickly put them on a path most relevant to their role or product needs.
Project: UserTesting Website Redesign
UserTesting | Website Design
Participated in the strategic redesign of Usertesting.com with a focus on clarity, audience relevance, and elevated brand expression. A key feature of the new site is a toggle experience that allows visitors to tailor their journey, whether they’re potential customers or individuals looking to become test participants. To build credibility and immediately showcase value, we made customer case studies a central storytelling element on the homepage. I also oversaw the integration of refreshed brand elements and custom photography, helping to create a more human, authentic visual language that reflects the empathy-driven ethos of the UserTesting platform. The result is a modern, flexible site that better connects with its diverse audiences and demonstrates the power of human insight.
Project: Support.com Website Redesign
Support.com | Website & Form Design
Directed the development of a new corporate website and a site optimization program to track overall site traffic, leading to a jump in average time visit durations for our key product pages.
Project: New App & Email Template
MedeAnalytics | App & Email Design
Created branding MedeAnayltics App icon and login interface. Created an email template to support the app’s launch at an upcoming event.
Project: Data.com Homepage Redesign
Salesforce | Website Design
This redesign simplifies the user experience while visually reinforcing the value of clean, connected, and community-driven CRM data. Personalized content tiles beneath the hero section offer role-specific benefits, targeting small businesses, growth-focused teams, and data community users, thereby driving engagement and relevance.