Campaign Creative
Project: Email Security Campaign
Cisco | HTML5 Ad Creative
Designed animated HTML5 ads promoting Cisco’s secure email solutions as part of a paid media campaign. The creative emphasized clarity, motion, and brand consistency—communicating the value of proactive email protection in a concise, engaging format optimized for performance across digital platforms.
Project: Live Demo Campaign
Cisco | HTML5 & Static Digital Ad Creative
Designed a series of HTML5 and static ad assets to drive registrations for Cisco Umbrella’s DNS live demo. The creative highlighted customer value and urgency through bold messaging and approachable visuals. This campaign increased demo registration from an average of 200 to 600, improved attendance by 5% per quarter, and contributed to a 200% YoY pipeline growth.
Project: No Guesswork Campaign
UserTesting | HTML5 Ad Creative
Created animated HTML5 ads focused on mitigating risk in product development. The visuals paired bold typography with clean motion to reinforce the message that real user insights can reduce costly mistakes. Built for performance across paid digital channels, these ads supported UserTesting’s positioning as a strategic partner in faster, smarter product decisions.
Project: More Data. Less Entry.
Salesforce | Digital Ad Creative
Suite of digital ads promoting Salesforce Einstein AI with the core message: “More data. Less entry.” The visuals featured custom illustration and clean layouts to showcase product benefits in a friendly, approachable tone. Ads were developed in multiple sizes for broad placement across paid and organic ad channels.
Project: The Because Campaign
UserTesting | Digital Ad Creative
Designed a suite of digital ads for UserTesting’s “Because” campaign, centered on the message: “Because finding their ‘why’ is your why.” The creative uses bold typography and real user imagery to highlight the power of empathy-driven insights. Developed across multiple ad sizes for performance across web and display networks.
Project: Quotable Awareness Campaign
Salesforce | Digital Ad Creative
Designed a set of digital ads to promote Quotable, Salesforce’s content hub for sales advice and inspiration. The creative featured clean layouts, branded illustrations, and device mockups to highlight the accessibility and value of the platform. Aimed at sales leaders, managers, and reps, the campaign drove awareness and engagement across digital channels.
Project: MedeAnalytics Print Editorial Ads
MedeAnalytics | Print Advertising
Created a series of editorial-style print ads for MedeAnalytics, blending illustration with data-driven storytelling. Each ad was tailored to a specific healthcare audience segment, using a consistent visual system and approachable design to communicate complex analytics solutions in a clear, engaging way. The result: bold, eye-catching ads that stood out in industry publications.