Event Design
Project: The Human Insight Summit (THIS)
UserTesting | Event Design
Led the creative strategy and spatial design for the event experience, welcoming over 600 attendees. Managed a $200,000 creative budget, overseeing vendor coordination, environmental branding, and the installation of all structures and graphics. From layout flow to visual storytelling, every design decision was made to reflect the energy of the brand and elevate engagement, bringing The Human Insight Summit (THIS) to life in a vibrant, immersive space.
Project: Revenue Kick-Off (RKO)
UserTesting | Event Design
Led the creative design for UserTesting’s annual Revenue Kick-Off (RKO), the company’s largest internal sales gathering. Developing a cohesive visual system that aligned with the event’s strategic themes and energized the in-person experience. The work included signage, branded collateral, and presentation templates, bringing clarity, excitement, and unity to the multi-day event, reinforcing key messaging, and setting the tone for a successful year across the revenue organization.
Project: Cisco booths for the RSA Conference & InfoSec World
Cisco | Event Design
Developed event creative for the RSA Conference, designed LED-based booth property, print signage, collateral, and hands-on experiences for 44,000+ attendees.
Designed impactful booth graphics for Cisco’s two-story presence at InfoSec World. The visuals emphasized clarity and simplicity, aligning with Cisco Umbrella’s core message: “All the protection, without all the complexity.” Bold branding and clean layouts helped the booth stand out and attract attendee engagement.
Project: Sales Cloud - Closers Club Dreamforce Event
Salesforce | Event Design
Designed a cohesive set of event graphics for an invite-only sales leader lunch during the Salesforce Dreamforce conference. The creative system included signage, table settings, menus, coasters, and branded coffee materials, blending Salesforce branding with a warm, playful visual style to create a polished and memorable experience for high-level attendees.
Project: PGP Booth and Out-of-home Campaign for the RSA Conference
PGP | Event Design & OOH
Developed a bold graphic campaign for PGP at the RSA Conference, combining high-impact booth design with citywide out-of-home advertising. The concept centered around memorable analogies—“Not protecting your data is like…”—to drive awareness of digital security risks. Deliverables included trade show booth graphics, billboards, transit shelters, and street-level placements, all reinforcing the brand’s message of “Trust Earned.” The campaign created a strong visual presence both inside and outside the venue.
Project: Trailblazing Women Networking Event
Salesforce | Event Design
Created branded event graphics for an invite-only women’s networking event at the Salesforce Dreamforce conference. The visuals extended Salesforce’s illustrative style with a warm, nature-inspired setting that celebrated community, leadership, and inclusion. Deliverables included welcome signage, directional graphics, and digital displays—all designed to create an inviting and empowering environment for attendees.